Analysis, Alternatives, Action
The Duff Dimension is fundamental marketing applied with creative passion. We analyze the client’s situation. We propose the alternatives that will either solve the problems or take advantage of the opportunities. We design and implement the actions necessary to realize the benefits of the chosen alternative.
Our analysis process is unusually thorough, with a perspective that is seasoned and informed. We look for information, not just traditional data, both internal and external. Over and over again we have found that our perspective and willingness to dig deeper develops insights that are unique and powerful.
Our alternatives are not constrained to awareness building, but truly deal with all levels of marketing. They also are driven by an unshakable belief that the best, most powerful marketing strategies are doomed for failure if the client’s organization is unable to implement and execute, or if the distribution channel does not share the vision for the product’s potential.
Our actions are delivered on time and on target. Freshness of approach and quality of execution define them, results measure them. Actions fit the client’s needs, budgets and billing requirements, not an agency style or preference.
It is our experience in business-to-business markets, our willingness to stand in the trenches alongside our clients, and our practice of considering all elements of marketing — not just advertising and promotion — that sets us apart. That is what makes us different; that is what gives you The Duff Dimension advantage.
“The Duff Company understands the power of learning. Their focus on learning markets and building relationships is rare among service agencies. More rare is their ability to work with you to exercise opportunities and overcome challenges. I have appreciated their counsel and believe it has directly contributed to our business success.”
– Paul Solar
Marketing Manager, America’s Alfalfa
