With a solid base of agricultural and business-to-business experience, Mary Jane is particularly skilled in translating client marketing objectives to workable, manageable plans of action. She brings the TDC integrated marketing services philosophy to clients as they strive to exceed sales goals. Her client experience at The Duff Company is broad with such companies as Bayer, Luitpold Pharmaceutical, Boehringer Ingelheim, AgriLabs, Dan McWhirter Quarter Horses, DeLaval, Dairy Farmers of America, HYTEST SEEDS and others.
Prior to joining forces with Jerry at The Duff Company in 1987, Mary Jane served in a variety of positions with Fletcher/Mayo/Associates - ranging from account executive and public relations editor to vice president/management supervisor, when she managed the Union Carbide account. Under her leadership, Union Carbide was recognized for its unique and cost-effective marketing communications programs. Other client experience includes DeKalb-Pfizer Genetics, Case I-H, Nitragin, Stetson and Tensar Polytechnologies. Mary Jane also gained valuable insight into government programs and agribusiness through her four-year association with the USDA/Agricultural Stabilization & Conservation Service and the University of Missouri Extension Service.
Mary Jane grew up on a grain and livestock farm in central Missouri and worked in the family livestock auction business. She earned her bachelor's degree in home economics journalism and a master's degree in agriculture communications with an emphasis in agricultural economics at the University of Missouri.
By the time he started The Duff Company in 1985, Jerry already had directed a National NAMA Best of Show campaign, as well as a runner-up Best of Show campaign. He counts among his credits a Gold Camera at the Cannes Film Festival and numerous writing and photography awards through AAEA. And, he had directed crisis and issues management efforts for his global client Union Carbide.
A 5th generation horseman and cattleman, Jerry brings a unique and comprehensive perspective to TDC animal health and nutrition clients. He and Mary Jane are American Quarter Horse Association breeders and worked the national quarter horse show circuit for the past 15 years.
Jerry has worked a wide range of animal health (ethical and OTC) and nutrition clients during his career. At TDC these clients include the current Luitpold Animal Health, AgriLabs’ TradewindsŪ brand OTC companion animal products, Equine Veterinary Associates and Dan McWhirter Quarter Horses (a Top-5 AQHA Breeder). Past clients include Boehringer Ingelheim projects, Merial strategic projects, Mobay Animal Health (Bayer), DeLaval, Dairy Farmers of America (DFA), Anchor-BioCeutic, Purina Mills and American Angus Association. His range of seed, crop protection and equipment clients include Bayer CropScience, Land O'Lakes/Winfield Solutions, Uniroyal Chemical, Tomen Agro, AgriPro, Dekalb-Pfizer Genetics, Funk’s Seeds, Elanco, Dow AgroSciences, International Harvester, Allis Chalmers, Western Star, International Trucks, International Engines, Equitable AgriBusiness, Mondavi Winery, industrial and construction equipment, biological and technology companies, and more.
He was raised on a large livestock and grain farm in Audrain County, Missouri, where his family raised quarter horses, purebred Brangus cattle, a commercial cow/calf herd and 2,000-head feedlot, and a farrow-to-finish hog operation. He is a University of Missouri graduate with a degree in Agriculture Journalism.
Andrew has directed the creative look at The Duff Company for more than six years, he's demonstrated a unique versatility that pays off in our integrated marketing services philosophy. Whether print creative or web, video or technical training, his work stands out. While at The Duff Company, Andrew has worked on the full range of clients from companion animal, equine and food animal health to companies providing inputs for livestock. His work as won a number of creative awards at the National NAMA Competition.
Prior to The Duff Company, Andrew was a senior art director with Intertec Publishing. He was an editorial & marketing art director for various publications. He later moved into the creative services department which supported all publications in design and marketing. He has a broad base in agricultural and business-to-business experience as well as corporate communications. He has won ASBPE awards and a Bronze Omni for his work. He later worked in consumer markets before joining The Duff Company.
Andrew is a native of Oklahoma and is a graduate of the University of Kansas with a Bachelor of Fine Arts in graphic art and advertising.
Ryan started his career in agriculture as an assistant editor for the tabloid magazine Progressive Dairyman. In that position, he traveled to Wisconsin, New York, Minnesota and California to write feature stories covering topics from cow-cooling methods and manure waste management options to hoof trimming and human interest on-the-farm features.
In addition to the editorial duties, Ryan took on brand management for a new industry relations effort called Proud to Dairy. This niche on-line community and movement unites young dairymen and encourages pride in the upcoming dairy generation. In this position, he created contests and promotions that benefited college students in agricultural colleges. Ryan also started a Mechanics Corner column that covered everything from wheels to engines on farm machinery in the Progressive Dairyman and Progressive Forage Grower. He worked with a seasoned mechanic to condense 50 years of knowledge into concise articles explaining common problems and practical solutions.
A graduate of Brigham Young University in Mass Communications with an emphasis in Public Relations, Ryan also has lived and worked in Korea.
Adam’s experience as a writer ranges from newspaper reporter to blogger to magazine editor. His writing assignments have given him valuable experience in production agriculture, biofuels, livestock and politics. Most recently Adam was director of Public Relations for the Missouri Soybean Association and Missouri Soybean Merchandising Council. During his time as PR director for the MSA and MSMC, Adam managed all press relations and communications efforts, served as editor of Missouri Soybean Farmer magazine and led the association’s grassroots efforts.
Adam began his professional career with Fleishman-Hillard in Kansas City, Mo., where he worked with clients such as Dairy Farmers of America, Bayer Animal Science and Abbott Laboratories. While at FH, he developed skills in writing news releases, web copy, media pitches and newsletters. Adam produced the agency’s daily media monitoring reports and compiled numerous client research reports.
Adam grew up in rural Brookfield, Mo., and is a graduate of the University of Missouri with an Agricultural Journalism degree and an Agricultural Economics minor.
What sets The Duff Company apart? Our experience in business-to-business markets, our willingness to stand in the trenches alongside our clients, and our practice of considering all elements of marketing in a moving market – not just advertising and promotion.